Energy for the flow state.
Most energy drinks are far more acidic than coffee, and hard on your teeth. Groove is a sparkling energy drink designed to be gentler on enamel.
Why we’re building it
We learned that the hard way, with our own teeth.
Most energy drinks are among the most acidic things you can drink, far more acidic than coffee. We learned that the hard way, with our own teeth.
Groove is our answer: an energy drink designed from the ground up to be gentler on enamel, closer to coffee than to soda.
What goes into it
- Smoother energy
- About 120 mg of caffeine from green coffee beans. That’s enough to feel it, with a gentler comedown.
- Less acid, by design
- We’re formulating for lower acidity, so your mouth recovers faster after every sip.
- Real ingredients
- Organic cane sugar, stevia leaf, and natural sources wherever we can use them.
- Backed by research
- Built with a professional lab and grounded in the dental science on enamel erosion.
For people in the groove
Groove is for the ones who lose track of time.
The Groove Lab
We’re building an AI research team for beverages. Groove is its first drink.
Most drinks are still made the slow way: a formulation house, months of hand-mixing, and a lot of educated guessing. We’re building a system that drafts formulas from a brief, predicts how each will taste and how acidic it will be, and sends only the best few to the lab.